funnel (dev only)

The Next.js funnel app replacing web2app: static edge-personalized entrance + client step runner. Not linked from production.

Clean URL (middleware assigns)

• /ob/en/skincare

Variant pages (direct, bypass middleware)

• /ob/en/skincare/e/control
• /ob/en/skincare/e/matched-683
• /ob/en/skincare/e/matched-684-685
• /ob/en/skincare/e/matched-692
• /ob/en/skincare/e/matched-693
• /ob/en/skincare/e/matched-694
• /ob/en/skincare/e/quiz-opener
• /ob/en/skincare/e/skin-first
• /ob/en/skincare/e/runner-skin-first

Step runner (onboarding engine)

• /ob/en/skincare/skincare_age (post-entrance continuation step)
• /ob/en/skincare/skincare_email (registration — real Firebase auth)
• /paywall (Phase B placeholder)

QA overrides

/ob/en/skincare?variant=<slug> forces + persists a variant; ?c=<creative_id> maps ad creatives to their matched variants (692, 693, 694, 683, 684/685); ?reset=1 clears the entrance cookies.