How do you apply your serum?

Two seconds — then I'll show you what it reveals about your routine

Tap the one that's more like you — there's no wrong answer

Press it in
Press it in
Rub it in
Rub it in
Nice!

Pressing is exactly right

Patting lets the actives sink in instead of rolling off. Now let's check the rest of your routine.

Common mistake

Rubbing wastes your serum

Friction breaks down active ingredients and tugs delicate skin — so a lot never absorbs. Let's fix the rest of your routine too.

How you apply changes what your skin absorbs

“Simple, clear, and not overwhelming. My skincare routine makes much more sense now.”

Sofia

The fix

1
Press & pat — never dragFriction breaks down actives and stretches delicate skin.
2
Apply to slightly damp skinDamp skin absorbs far more than dry.
3
Wait ~30s between layersEach layer needs a moment to sink in.

80% of routines we check have at least one application mistake

Check my full routine
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