Do you apply serum to damp or dry skin?

Two seconds — it makes a bigger difference than you'd think

Tap the one that's more like your morning

On damp skin
On damp skin
On dry skin
On dry skin
Nice!

Damp skin is the sweet spot

Slightly damp skin absorbs far more of your serum than dry. Now let's check the rest of your routine.

Common mistake

Dry skin drinks up less

On fully dry skin a lot of your serum sits on top and evaporates. A quick tweak fixes it — let's check the rest too.

Damp vs dry changes how much absorbs

“Simple, clear, and not overwhelming. My skincare routine makes much more sense now.”

Sofia

The fix

1
Apply serum to slightly damp skinDamp skin absorbs far more than dry.
2
Seal it with moisturizerLocks the serum in before it evaporates.
3
Finish with SPF every morningProtects everything you just applied.

80% of routines we check have a morning-application mistake

Check my full routine
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